The more you learn the more you care

I'm knowledgeable about wine, and I often suggest to friends that certain mass retailers have few wines that interest me. 

"But they must have a thousand different wines!" they protest.

"And they almost all come from a small number of large wine companies. Their identities are largely just window dressing," I reply.

"But they taste good!" they persist.

"They probably do, but that alone doesn't make them interesting to me," I say. 

I'm reminded of a very good friend, a skilled and talented quilter, who competes nationally in art-quilt competitions. 

She once said to me, "I don't get the big deal about wine. They either taste good, or they don't."

I said, "I don't get the big deal about quilts. They either keep you warm, or they don't."

She looked shocked, but I think she got my point.

The more you learn about most things, the more you come to care about them. And there's a lot to learn about most things. Thus, much potential caring … understanding something enhances appreciation and inspires interest. 

I prefer things that have something to reveal, beneath the surface veneer.

DAH is me, David Anthony Hance. dah@dahance.com